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with Julie McCrossin
On Friday
18/07/2003
Consumer Emotions
Study
The Society of Consumer Affairs Professionals has enlisted
the help of a consumer psychologist and a consumer research company
to try and find out what people actually feel about companies they
do business with. Traditionally companies measure success based on
satisfaction, yet a far greater range of emotions is both promised
and experienced. We discuss the findings of SOCAP's Consumer
Emotions Study.
Guests in this story:
Mike Edwardson
Lecturer in Services Marketing
& Consumer Behaviour
School of Marketing,UNSW
Wayne Croker
Managing Director, Evalue
Story Producer and Researcher: Jo
Chichester
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