Edwardson Pty Ltd 2009.All rights reserved.
- INSIGHT ASSESSMENT
ways of thinking"
- As an independent
a network of national and international consultants and associates
depending on the expertise required to meet the client's objectives.
Edwardson MAPS QPMR
- Principal Psychologist
& Managing Director
- Director Client
- Associate Consultant
- As part of our consulting
philosophy we have assisted in developing the future of the profession
by providing professional placement positions for students in
of Psychology (Organisational) Program at the University of NSW.
- Surveytalk is
an IQCA accredited information collection, processing and analysis
company based in Sydney and internationally.
- Kathryn Wiesener
in 2004 as
Director of Client Services. She has extensive commercial
expertise in business development in Asia, England and Australia
plus a depth of experience in service industries and sales. Having
worked in the corporate world internationally and locally, in
small business, multinationals and her own consulting practice,
enables Kathryn to understand the complexities of the clients
business at all levels. With Kathryn's working background in
sales and service, coupled with her training in NLP and Neuro
Semantics, she is able to clearly identify clients needs, values
and motivators and match that with appropriate outcomes and solutions.
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- In August 2003 we welcomed Sally
Kernbach to the Psychologica®
team as an Associate Consultant.
She graduated with a BSc Hons (Psych) from the University of
New England in 2002 and was awarded the Australian Psychological
Society Prize for her Honours thesis on: Emotional Intelligence
of Service Providers as a Determinant of Transaction-Specific
This has now been
published in a 2005 issue of the Journal of Service
- Kernbach, S & Schutte, N.S. (2005) The impact of service provider emotional intelligence on
customer satisfaction. The Journal of Service Research,19,7
- Sally is an Associate member of
the Australian Psychological Society and is also a member of
the Golden Key International Honour Society. Working in the service
industry throughout the course of her studies, she assisted in
the delivery of various company recruitment and selection procedures.
Thus far, Sally has been involved in a Psychologica® project
focusing on the facets of Employee Well-being and how these relate
to organisational commitment, balance, recognition and pride.
With her interest and research skills in emotions she will be
involved in further developing our Emotionworks® brand
as well consulting for other client projects.
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Psychologica® M.D. Michael Edwardson, can be booked for
conference speaking engagements through Wiesener & Associates -
or through Saxton Speakers
- For Media, Press and
Editorial enquiries please contact
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- Michael Edwardson
is the Principal Psychologist and Managing Director of Psychologica®,
having founded the company in 1994.
- Through consulting, research
and seminar presentations, Michael is at the forefront of thought
leadership in Australia in consumer psychology, customer experience
management and emotions in business.
- He has set the agenda for consumer
emotions in Australia being the first to present and publish
on the topic in 1997. He was co-author of the 2003 SOCAP Consumer Emotions Study researching the experiences of
customers of 4000 Australian blue-chip companies. At the Society
of Consumer Affairs Professionals (SOCAP) 2003 Annual Conference,
Michael Edwardson and Psychologica were presented with an award
for "Outstanding Support as a Research Consultant",
for their contribution to the 2003 SOCAP Consumer Emotions Study.
- He has published, appeared or
been cited in over 120 articles, book chapters, conference papers,
television, radio and press interviews on consumer emotions,
the customer experience and consumer psychology (see Media and Publications).
- Michael holds
a Dip.Hosp.Mgmt., B.A.Psych., Grad.Dip.App.Psych. and a Masters
Degree in Applied Psychology from the University of Melbourne.
- He is a registered
psychologist in NSW and Victoria and a "20 years" member of the Australian
Psychological Society (MAPS), He is a past recipient of the
Australian Psychological Society Prize and trained as a Counsellor
with Lifeline. He is also a Qualified
Practising Market Researcher
- Other memberships
- The Australian
Market and Social Research Society (AMSRS);
- The Association
for Qualitative Research (UK);
- The Society
for Consumer Psychology (U.S.);
- The International Association of
The International Society for Self and Identity;
Consortium for Research into Emotional Intelligence;
The Society of Consumer Affairs
For ten years
from 1994 - 2004
he held a full-time continuing position as a Lecturer
of Marketing at the University of New South Wales where he lectured in
Consumer Psychology, Media Sales, Services Marketing and Organisational
Behaviour and Strategic Management in Services. He was also the
Course Director of the Graduate Certificate
in Media Sales
(School of Marketing) and an Honorary Associate of the
in Psychology(Org) program in the School of Psychology at UNSW.
Michael has also lectured
in Consumer Behaviour and Advanced Market Research at Victoria
University and for the past six years has lectured on Consumer
Insight in Deakin University's Residential Executive MBA
program (2004 - 2010).
- Michael has been a reviewer
for the European Journal of Marketing, Australian Accounting
Review, Australian Journal of Management, Australasian Marketing
Journal and ANZMAC.
- Previous to
establishing Psychologica® in 1994 he was a Senior
Research Consultant with the Market Research Consultancy, Sweeney
Research (1992-1994), a Senior Lecturer in the Faculty of Business
at Victoria University (1988-1992) and began his career in operations
and management with Hilton International (1980-1988).
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- Judith Wirawan was a placement
student for the first half of 2003. She graduated with a B. Psych
degree from Universitas Indonesia in 1997 and a Graduate Diploma
in Applied Psychology from the same university in 1999. She has
completed her first year of the Organisational Masters degree
at UNSW and Psychologica is her first placement. Prior to her
study in UNSW, Judith worked for three years at Accenture Indonesia.
Her skill sets included Change Management and Human Performance
Consulting. The projects at Psychologica she has been involved
in include: developing ImageValue, one of Psychologica's service
brands, assisting with the implementation of a customer experience
project for a client, and conducting a competitive analysis and
in-depth interviews for a consumer insight project.
- Joanne Le was one of two placement
students for the first half of 2003. She graduated with a B.
Psych (Hons) degree from UNSW in 2000 and has completed her final
year of the Organisational Masters degree also at UNSW. Psychologica
is Joanne's third placement. Her previous placements have included
Harbour Consulting Australia and Hallis Consulting; in the latter
placement she conducted research in call centers regarding employee
absenteeism, stress and turnover. At Psychologica, Joanne has
been involved in a number of projects. These have included: conducting
a competitive analysis and in-depth interviews for a consumer
insight project, assisting with the implementation of a customer
experience/ consumer emotions strategy for a client and developing
Psychologica's SelfSmart performance management services.
- Our second 2002 Master of Organisational
Psychology placement student was Sarah Smithyman. After completing
her B.Com Honours degree in Organisational Psychology at the
University of Cape Town in 2000, she worked for an HR
Consultancy. She has now completed her M.Psych (Org) degree
at UNSW. She has previously completed a placement at Industrial
Psychological Consultants (IPC) and this was her second placement.
Sarah worked on our Strategic Planning workshops, Customer Experience
projects and assisted in developing further applications of Life
Story Interviewing techniques for Consumer Insight.
- Silvia Goldberg joined us as
our first 2002 Master of Organisational Psychology placement
student. After completing her B.Sc (Honours) in 2000, Silvia
has now completed her second year of the M.Psych (Org) degree
at UNSW. She has previously completed a placement at Saville
& Holdsworth and an internship with Coyne Didsbury PDI. At
Psychologica® she worked on a project for SOCAP and
helped in developing our Imagevalue®
for assessing Corporate Image, Trust and Reputation.
- Our 2001 Master of Organisational
Psychology placement student was Alison Brady. Alison who has
now completed her M.Psych (Org) degree at UNSW, worked on a variety
of client projects at
Psychologica®. These included an ethnographic study of outdoor advertising,
developing a sales staff selection test battery, and researching
applications of positive psychology. Alison is working
for Assessment Edge in Sydney.
- Kate Maloney was a placement
student of ours in 1999 and is a graduate of the UNSW Organisational
Psychology Masters program. After working in Research at Murdoch
Magazines, she was appointed in 2001 as Account Manager in the
UK for the international market research firm Taylor Nelson Sofres.
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