- INSIGHT ASSESSMENT
PERFORMANCE™
- "new
ways of thinking"™
-
- COMPANY
PROFILE
-
- Psychologica® is a Corporate and
Consumer Psychology consultancy based in Melbourne and Sydney Australia.
-
- We commenced in 1994 providing services as Edwardson Consulting and, from 1997, as Emotionworks®.
-
- In 2001, after
a period of significant growth, we consolidated and rebranded
as Psychologica®.
The rebranding,
developed in collaboration with
Cobe Design
in Sydney,
marked the next stage of our development and future strategic
direction by offering an integrated and expanded client service
portfolio.
-
- Emotionworks®
continues as an internationally trademarked service brand and is now one of
three specific service areas within the Psychologica®
Service Pyramid.
Over the past
fifteen years we have been providing innovative and practical psychological
solutions for organisational clients in marketing, human resources and individual
services. Clients have included:
- Concierge Travel Group
-
Adshel
- TMI/Westpac
- Financial
Industry Complaints Service Pty Ltd
- Whybin TBWA/St.George
Bank
- UNSW/Media
Sales Cadetship Program
-
Deakin Business
School MBA Program
-
Deakin University/Siemens
- TMI/Selley's
- SingTel Optus
- Murdoch Magazines
- Society of
Consumer Affairs Professionals
- Evalue
- Crowne Plaza-
IHG
- NSW Masonic
Centre
- UNSW Union
- Newspoll
- ANZ Banking
Group
- Sheraton
Hotels
- Abbott Consulting
Group
- AMP Insurance
- Caltex
- Minter Ellison
Lawyers
- Ozemail
- Goldwell
Cosmetics
- Samuelson
Talbot Advertising
- Saxton Speakers'
Bureau
- Westpac
- SPSS
- Advanstar
- TMI
- Cartwright
Williams
- Millennium
Hotels
- Clemenger
- Honeywell
- ambientadvertising
- YHA NSW
- Sinclair
Halvorsen
- MBF
- Hilton Hotels
- ACSA
- Corporate
Vision
- Prentice
Hall
- RCSA
- Les Clefs
D’or
- CCS
- The Lancett
Company
- Wilson MLI
We are specialists
in psychological INSIGHT, ASSESSMENT and PERFORMANCE™,
whether it be:
- Ethnographic
research to understand how consumers use products and services
- Employee focus
groups
- Customer experience
surveys
- Psychological
testing
- Developing high-performance
work teams, or
- Facilitating
personal insight for individuals and executives
Importantly,
we integrate our psychological consulting within a Services
Marketing framework to ensure managerially and individually
relevant solutions.
We have three
specific service brands focusing respectively on:
-
- EMOTIONWORKS®
- "Applied
Emotion Science”
-
- SELFSMART®
- “Understanding
the Self”
-
- IMAGEVALUE®
- “Perception
and Image”
-
- Comprising the
latest exciting developments in these fields, they are applied
across:
-
- MARKETING
-
- HUMAN
RESOURCES
- and
-
- INDIVIDUAL
-
- client
services.
-
- These
integrate to form the
- PSYCHOLOGICA® SERVICE PYRAMID
-
Psychologica® is an Australian Psychological Society
licensed independent practice.
We are a member of the Independent
Researchers Group of the Australian Market and Social Research
Society.
The Principal
Psychologist and Managing Director of Psychologica® is Michael Edwardson MAPS
QPMR
- ****
-
- PSYCHOLOGICA® is a registered business name (in NSW
and Victoria) and is a registered trademark
(in Australia)
of Edwardson Pty
Ltd, ACN
066 528 649, ABN 57 412 497 581
-
- SELFSMART®, IMAGEVALUE®
& EMOTIONWORKS®
- are registered
trademarks (in Australia) of Edwardson Pty Ltd
-
- EMOTIONWORKS® is also a registered trademark of Edwardson
Pty Ltd in the UK and EUROPE
-
- "INSIGHT,
ASSESSMENT and
PERFORMANCE"™ is a trademark of
Edwardson
Pty Ltd
-
- "new
ways of thinking"™ is a trademark and copyright
of Edwardson Pty Ltd
-
- "Sometimes
in life...we just need to see a way through...let's talk"™
is a trademark and copyright
of Edwardson Pty Ltd
-
- EMOTIONWORKS®: Understanding and Working with Emotion
in Business
©™ is a trademark
and copyright of Edwardson Pty Ltd.
-
- EMOTIONWORKS®: A Total Approach to Customer Experience
- Management ©™
is a trademark and copyright of Edwardson Pty Ltd.
-
- EMOTIONWORKS®: A Total Approach to Guest Experience
- Management ©™
is a trademark and copyright of Edwardson Pty Ltd.
-
- EMOTIONWORKS®: Hospitality: The Ultimate Customer Experience ©™
is a trademark and copyright of Edwardson Pty Ltd.
-
- EMOTIONWORKS®: My Life...My Brand...My Experience©™ is a trademark and copyright of
Edwardson Pty Ltd.
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