Site last updated on
1 January 2011
Edwardson Pty Ltd
066 528 649
57 412 497 581
- CLIENT SERVICES
offer clients services through three specialised brands:
- INSIGHT ASSESSMENT
ways of thinking"
- We work
closely with clients to understand their business and individual
needs, and then tailor customised solutions to their unique requirements.
- Our consulting
is to transfer knowledge, build client skills and assist, where
needed, with implementation.
- We have
special expertise in the understanding and application of emotion in business including
consumer emotions, customer experience management, organisational
emotions, emotional intelligence and emotion coaching.
- As Corporate and Organisational
we are differentiated through our Marketing Orientation
and focus. We are experts in the Services Marketing
model of integrating Human Resources with Marketing
Strategy to deliver Total Customer Experience Management.
- As Consumer Psychologists we go beyond conventional
Market Research to deliver a deep level of understanding
of human behaviour and consumer insight. Through
our expertise in Marketing we ensure the business relevance
of our research.
- As Registered
working with individuals we focus on a Preventive
and Positive coaching approach for improved performance,
resilience and emotional well-being.
- More than ever
today in these areas, clients want innovation and "new
ways of thinking" with actionable "insight,
assessment and performance" outcomes.
specialist consulting services provide our clients with the
results they are seeking.
- After viewing
the site, to find out more about how we apply psychology
to achieve our client's corporate or personal goals, then please
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Psychology: Strategic Alliance with
Following on from a very successful
"Meeting of the Minds" Presentation in Winter 09 on
passion can make your brand soar", Davidson
Branding and Psychologica are working together to
help organisations ignite the internal passion for
their brands. They will provide
about the journey forward and discuss the steps
required to motivate and empower employees to become
the ultimate brand champions.
Counselling Psychology: Expanding
Services in Melbourne through
Sometimes in life...we just need to see a way
through... let's talk.
of an expansion of our Individual Counselling
services, Psychologica is able to provide Medicare
and Health Insurance rebatable sessions through the
Stable Health Clinic
in St.Kilda, Melbourne. See our
Individual page for
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Business and Financial Review
special invitation only symposium was held by the
Centre for Applied Philosophy and Public Ethics -
University of Melbourne on The Psychology and Ethics
of New Marketing (August, 2007). Participants discussed
the societal implications of the "methods and
techniques whereby sophisticated marketing
strategies seek to influence even unconscious
attitudes and buying behaviour; ego-depletion and
marketing; the use or abuse of friendship and
emotions in marketing; viral marketing; and
marketing to children". Michael Edwardson, MD of
Psychologica presented a paper on
"Marketing how we Feel:
Emotions in Exchange Relationships".
Consumer Insight Conferences
- Financial Industry Complaints - Dispute
- Michael presented in
September on how
to handle "difficult" complainants and a view of frivolous
and vexatious complaints. (click
here for further details).
FICS provides free advice and assistance to consumers to help
them in resolving complaints relating to members of the financial
services industry, including life insurance, superannuation,
funds management, financial advice, stock broking, investment
advice and sales of financial or investment products. The Service
is an external complaints resolution scheme approved by the Australian
Securities and Investments Commission. http://www.fics.asn.au
- University of Queensland, Business School
Emotions: Industry Symposium 2004
- In a symposium bringing together
academics and industry in September, Michael presented a paper
at UQ Business School on Understanding Consumer Emotions (click here for the program).
- SOCAP Australia 2004 International Symposium
Relationships: For Better, For Worse
- Michael Edwardson has been invited
for the third year to present at the Society of Consumer Affairs
Annual Conference. This year he will talk about "The Life
Story" perspective in understanding customer complaints.
Specifically he will address how brands, services and products
are embedded in the wider context of people's lives, and how
being aware of this enables consumer affairs professionals to
address the wider issues underlying the complaint.
- Revolutionize Your Customer Experience...Interview
for the new book by Colin Shaw
- Following the worldwide success
of the best selling book,
Building Great Customer Experiences, Palgrave Macmillan
will be publishing in 2004 a new thought leading book by Colin
Shaw of the U.K. based consultancy beyondphilosophy.
The book will be entitled Revolutionize Your Customer Experience.
Michael Edwardson was interviewed by Colin Shaw for the book
on his research into Consumer Emotions.
Outstanding Support Award
of Organisational Psychologists
Consumer Emotions Study
Outstanding Support Award
- At the SOCAP
2003 Annual Conference, Michael Edwardson and Psychologica
were presented with a Certificate of Appreciation for "Outstanding
Support as a Research Consultant", for their contribution
to the 2003 SOCAP Consumer Emotions Study. At the same conference,
Professor Alan Fels, former chairman of the ACCC, was presented
with the SOCAP Significant Contribution to Consumer Affairs Award.
of Organisational Psychologists
- Michael Edwardson will be conducting
- Understanding and Working with Emotion in Business © courses for The Society of Consumer
Affairs Professionals. The half-day sessions held in Sydney,
Melbourne, Perth, Adelaide, Brisbane and Canberra in May 2003
provide an introduction to the six key areas of emotion critical
in Customer Experience Management. For further details click here.
- SOCAP 2003 Consumer Emotions Study
- SOCAP, the Society of Consumer Affairs Professionals,
has recognised the need to foster a deeper understanding of the
psychology of consumer behaviour. SOCAP has embraced consumer
emotions, and trust in particular, as its primary current research
and education theme.
- SOCAP has invited participation
in the SOCAP Consumer Emotions Study. SOCAP believe this is the
most advanced and comprehensive study of its type ever conducted.
The study has been conducted by
Evalue, acknowledged leaders in customer value measurement and
strategic management, in conjunction with an Australian expert
on consumer emotions, Michael Edwardson, Principal Psychologist
and Managing Director of Psychologica and lecturer in the School
of Marketing at the University of New South Wales. Breakfast
Briefings to release the results were held in Sydney, Melbourne
and Brisbane in July 2003 and at the 2003
SOCAP Conference in Sydney in August. For further information
and a copy of the report contact
us directly or SOCAP.
Emotionworks Services Back
- From 2003
we have an exciting introductory
course for managers and front-line staff that can be conducted
in house as a half-day, one day or two day workshop:
and Working with Emotion in Business ©
Intelligence and Emotional Competence
link the Life
to Service Brands and the Customer Experience in an exciting
Life...My Brand...My Experience©
Insight Conference...Back To News
- Michael Edwardson, MD of Psychologica®, was the Conference Chair for the opening day of
the Consumer Insight Conference held in Sydney in August. (see brochure)
"Following its sellout performance
in London", IQPC was "proud to bring 'Consumer Insight'
to Australia". Endorsed by the Market Research Society of
Australia the conference highlighted leading case studies on
how path-breaking organisations are successfully addressing the
following critical questions:
- Why are traditional
marketing methodologies failing to provide required financial
returns from consumers?
- What is "insight"
and how do you turn raw information into consumer insight?
- How do you use
insight to build more profitable relationships with consumers?
- How do you build
the organisational capabilities that can turn insight into commercial
- Which methodologies
for gaining insight will best deliver against specific goals?
- How do you ensure
that your consumer insight leads to competitive advantage and
- In May 2002
Michael Edwardson, MD of Psychologica®
was invited to conduct a series of seminar/workshops for SOCAP (Society of Consumer
Affairs Professionals in Business Australia Inc.). Held in Sydney,
Melbourne, Brisbane, Adelaide, Perth and Canberra the seminars
addressed the consumer
emotion of Trust.
SOCAP is a professional association for people working in the
area of consumer affairs and customer relations. Among other
goals, SOCAP aims to:
and maintain the integrity of business when dealing with customers.
To enhance the responsiveness of corporations and government
to concerns raised by consumers.
To encourage and promote understanding between business, government
To educate consumers and to improve relations between business
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